Calvin Klein

For decades, fashion has moved in circles, but true icons never disappear. Calvin Klein enters a new chapter with Pursue Her — a collection shaped by sharp tailoring, detailed sensuality, and timeless American style.

At the center of the collection stand structured unisex suiting, paired with signature denim and silhouettes that feel both familiar yet entirely new. The pieces are with relaxed structure, refined without feeling distant. Oversized wool coats, strong shoulders and dark denim. White cotton and layers that create a wardrobe built on simplicity rather than excess.

Inspired by the unmistakable energy of Calvin Klein at its height, Pursue Her moves through the city with quiet confidence. The campaign unfolds through striking black-and-white imagery, oversized billboards, and fleeting moments captured in motion. A romantic glance across the street or the blur of headlights. Calvin Klein is proud to reveal the new face of this campaign, Paloma Bec, quietly emerging throughout the visuals embodying a nostalgic chapter of a new tale — instinctive rather than performed.

There is restraint in every frame. Her tailoring speaks before words do. Denim is worn naturally, softened by movement and time. She is never overstyled. She does not ask for attention.

This chapter is an exploration of presence, desire, and the enduring power of simplicity. The kind that stays with you long after you’ve passed the billboard.

It is a new story, and everyone is invited.